Software for small businesses
Open the doors knowing exactly what today needs.
Northway reads your sales, your customer list and your costs overnight, and hands you a short list each morning. Every email is written. Nothing sends until you approve it.
Working with a small number of businesses right now. Setup takes about 20 minutes, and we do it with you.
Three things worth doing today
- 19 regulars haven't been in since March$11,400 last year · 19 emails draftedReview
- Produce is up 9% since JanuaryAbout $640 a month · 2 suppliers comparedSee why
- Saturday brunch needs 2 more peopleFrom your schedule and last month's coversPreview
- Built on your own numbersYour sales and your customers, never an industry average.
- Nothing sends without youEvery email waits for your approval, from your own account.
- Works with what you useMailchimp, Klaviyo, Google Business Profile, Instagram.
What it does
What a pilot business gets today
Two things, done properly.
Win back customers you're losing
Northway learns how often each of your customers usually comes back. When a regular falls off their pattern, you find out within days, not months. You get their name, how long it's been, what they spent with you last year, and a personal email already written for them.
19 regulars haven't been in since March. Last year they spent $11,400 with you. 19 emails are drafted and waiting for you.
See where money is leaking
Once your sales and cost records are connected, it lines them up month by month against your own history. When something moves, like a supplier quietly raising prices or a product that sells well but earns little, you're told in plain English, with what it's costing you each month.
Produce costs are up 9% since January. At your current volume, that's about $640 a month.
How it works
How it works
About 20 minutes to set up, then a few minutes a week.
- 01
Connect your tools
On a call with us, you give Northway access to your email list, your sales records and your Google listing. It's like connecting any two apps, and you can disconnect anytime.
- 02
It learns your business
For the first few days it reads your history: who comes back and how often, what sells, what things usually cost.
- 03
You get a short list
Once a week, in plain English: what it found and what each item is worth. Not a dashboard to decode.
- 04
You approve what you want
Read the drafts, change any wording, delete what's wrong. It takes a few minutes.
- 05
It does the work
Approved emails go out through your own Mailchimp or Klaviyo, from your address. Posts go to your own accounts.
- 06
You see what came of it
Who came back and what they spent. Real results from your own sales, never estimates.
Works with
- EmailMailchimp, Klaviyo
- GoogleGoogle Business Profile
- SocialFacebook, Instagram, TikTok, X
- Point of saleTell us what you use
We're adding point-of-sale connections with our pilot businesses. Using something that isn't listed? Ask.
In development with our pilot businesses
Next: the Northway Command Layer
Our commitments
What you can hold us to
No made-up numbers
Every figure comes from your business, and we can show you the math.
Nothing goes out without your OK
Every email and post waits for your approval. That won't change.
Your customer list stays yours
Not sold, not shared, not used to train anyone's AI. Leave anytime and take it with you.
We'll tell you what it can't do
Part of this page describes what we're building. We'll always say which part.
FAQ
Questions
Is this a chatbot?
No. It watches your business data and comes back with specific suggestions. You don't have to know what to ask.
Do I have to switch from Square or Mailchimp?
No. It connects to what you already use.
Will it post or email on its own?
Never. Every email and post waits for your approval.
What does it cost?
We'll go over pricing on the call, once we know what you run and what you'd connect.
Who can see my data?
You and the people you invite. We use it only to run Northway for you. Details are in our Privacy Policy.
How much of my time does it take?
About 20 minutes to set up, with us on a call. Then a few minutes a week.
See what Northway finds in your business.
We're taking on a small number of pilot businesses. Book a short call. We'll look at the tools you use and tell you honestly whether Northway can help yet.
Or email sales@northwayautomations.com. You'll hear back from one of the founders.